1) Tell them it’s rare
If the rocks are rare then they will be valuable. The reason why gold is relatively cheap in comparison to shinny rocks is because gold is assumed to be abundant, which it pretty much is. If you control the distribution of shinny rocks, release a small amount every year you can maintain the value of each rock. For the record rocks are as abundant as gold.
2) Tie it to an emotion
Many would agree that the strongest human emotion is love and what better way to show someone you love them by giving them a shinny rock. So if you tie the shinny rocks to love more people will purchase them. And of course the bigger the rock the more you love them.
3) Give it to celebrities for free or a reduced price
Celebrities make the best sales people. When fans see them on TV or in movies with their shinny rocks the fans will want to buy their own shinny rocks to be like their favorite superstars.
4) Repeat
Oh, before I forget, please comment. I'd like to know your thoughts.
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4 responses so far ↓
1 Bateman E // Jan 15, 2008 at 10:32 am
Diamonds are “supposedly” a girls best friend …but as for me I take cash…LOL
2 Chantal // Jan 15, 2008 at 8:52 pm
All right.. So what about when you can not afford the shiny rocks? What do you substitute the shiny rocks with? Do you then max out your credit card to buy that person’s love? Because you know, if you believe that it is equivalent to love, do you then settle for less?
As they give the celebs those shiny rocks, it is defeating the purpose. However, you are right. Diamonds are forever and to agree with Bateman, “a girl’s best friend” :-)…
3 rey // Jan 16, 2008 at 4:48 pm
the whole point is that diamonds are really useless and we’re being “tricked” into buying them to begin with… and the above is how we were “tricked” in the early 1900’s…
what makes diamonds a girls best friend?? A least a dog (mans best friend) can do stuff!
4 Chantal // Jan 16, 2008 at 5:59 pm
Oh ok. Well… a diamond wouldn’t be my best friend. It wouldn’t make me happy. I’m not materialistic though. I mean if I were to receive it in the beginning, I would be ecstatic but then the high goes down. I mean the only thing a diamond can truly do is get you a few stare and positive comments. But you aren’t what ppl are commenting about, it’s all about the diamon that you happen to wear.
But now I understand the whole blog. Thanks.
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